Revenue by Lead Source
Google Search
$19,280
Website
$12,060
Referral
$9,650
Paid Ads
$7,250
EBS Revenue Intelligence
Coming Soon
Know what actually drives revenue.
EBS Revenue Intelligence is being designed to connect lead sources, response activity, bookings, jobs, and revenue so business owners can see what is working and where money is being lost.
From source to revenue.
The product is intended to make this chain visible — not as a report of activity, but as a way to understand what becomes booked work.
01
Source
02
Lead
03
Response
04
Booking
05
Job
06
Revenue
A conceptual look at the measurement layer.
The figures below are fictional demonstration values used to show the intended product, not EBS customer outcomes.
Revenue Influenced
$48,240
Leads
142
Bookings
61
Booking Rate
43%
Recovered Revenue
$8,460
Lead Conversion Funnel
142 Leads118 Contacted61 Booked48 Completed Jobs
Leads
142
Contacted
118
Booked
61
Completed Jobs
48
Revenue Opportunity
12 leads were not contacted within the target response window.
Potential action: Review lead-response workflow.
Illustrative product preview — not customer data. These values are fictional demonstration figures only.
Key capabilities
These are product-vision directions for a future measurement layer, not features available today.
Source Attribution
Designed to connect lead sources to later activity so owners can see where demand actually starts.
Booking Measurement
Planned to show booking rate alongside volume, instead of treating more leads as the only success metric.
Revenue Influence
Designed to connect follow-through to booked work and revenue, not just messages sent or clicks recorded.
Opportunity Detection
Future capability for surfacing where money is being lost in the source-to-revenue chain.
More activity is not the goal. More measurable revenue is.
EBS is intended to focus on business outcomes rather than messages sent, clicks, or generic automation volume. Revenue Intelligence is being designed as the layer that shows which activity actually turns into booked work.
The measurement layer for the rest of EBS.
Revenue Intelligence is intended to sit between Growth activity and Assist recommendations — creating the measurement layer that eventually helps EBS Assist suggest better next moves.
01
EBS Presence
Create the digital context customers encounter first.
02
EBS Growth
Turn incoming demand into opportunities that can be worked.
03
EBS Revenue Intelligence
Measure what activity becomes booked revenue.
This product
04
EBS Assist
Use those measured outcomes to recommend what happens next.
Start with the revenue leaks you can see today.
EBS Revenue Intelligence is not available yet. EBS Insight can already help you understand what is holding your current website back.